A profile on Facebook is a must if you want your company’s information to reach customers. However, in order to attract and engage visitors, bring them to your website, and convert them into leads (and, eventually, customers), you must manage and optimise your Facebook presence.
We’ve compiled a list of suggestions which are 8 simple ways to get more likes on Facebook and build engagement to help you boost your Facebook page participation. You will enhance brand recognition and help communicate your business’s narrative by connecting with your audience.
1. Understand the Content Type
Your Facebook audience isn’t searching for a sales presentation, and they’re unlikely to respond to one.
They want to interact with stuff that makes them smile, ponder, or improves their life in some manner.
People would tag their friends in the post, which not only increased social media engagement but also social reach.
If you lack the artistic abilities to produce your own social media material, you may always share viral specialised content with your audience. However, always give credit to the author.
2. Identify Your Audience
But here’s the thing: what you find amusing or inspirational isn’t necessarily applicable.
When it comes to engagement, the wants and requirements of your audience are crucial.
A target audience is a specified group of individuals you wish to reach through social media. They are the most likely to be interested in your products, or services. They are most likely linked by some shared qualities, such as demographics and behaviour.
And it’s difficult to comprehend what those desires and needs are until you know who your audience is.
Reaching out in response to these social postings is a terrific method to connect with your target audience on social media, even if they aren’t already following you.
3. Quality Content
With consumers skimming stuff, there’s no time for sloppy visuals, videos, or text.
If you’re running out of original content to publish, content curation may be a terrific approach to distribute high-quality, helpful information that will pique your audience’s interest.
If you’re wondering how to gain Facebook likes, you should make sure your material sticks out in feeds.
While browsing through the stream, your eyes are drawn to the visually appealing and high-quality content, increasing your likelihood of noticing and engaging with it.
4. Good Post Image Design
Posts with photos on Facebook have higher-than-average interaction rates. Simple shots are effective. Facebook advises a close-up of a product or a snapshot of a consumer.
You don’t need an expensive camera or photographic equipment to get started; all you need is your smartphone. This guide to taking better Instagram images contains advice that is also applicable to Facebook.
A call to action is a must in the post image to catch the user’s attention, thus using a bright button colour that contrasts with the colour of the post design are an effective tactic.
5. Create Video
Engagement rates for video postings are significantly greater than those for photo posts. Videography, like photography, can be easy and affordable, and you can get started with your phone.
Note that vertical video takes up the most screen space on mobile devices.
Importantly, Facebook’s algorithm prefers native videos, so uploading your productions directly to the site rather than providing a link will provide the greatest results.
The more viewers and Facebook likes you received, the more likely it is that your material will be discovered by prospective new Facebook followers.
The best way to gain new followers is not just to grow an audience, but also to build your brand. Creating quality material on a regular basis in a popular format might also help you acquire a larger audience.
6. Interact the Audience with Ask Question
Interacting with your community isn’t only about providing customer service, such as replying to inquiries about delivery schedules. It’s also about establishing connections. And there’s no better way to do it than to be a little fun or answer in a way that makes the consumer feel like they’re conversing with their friends.
An open question is a fantastic technique to start a lively comments thread.
You might also solicit feedback from your fans on the type of material they would like to see from you. Then give them what they want. This customised information will encourage even greater participation.
7. Post Consistently and At the Right Times
Because the Facebook News Feed is dependent on an algorithm, your admirers may not see your material right away. Nonetheless, “when was this posted” is one of the Facebook algorithm’s signals. And, according to Facebook, posting while your fans are online increases the likelihood of participation.
Learn when your audience is engaged on Facebook using Page Insights to determine the best times to post.
8. Add a Call-to-Action Button
The call to action is a critical component of a Facebook page, serving as a guidepost that instructs the user on what to do next. Without a clear CTA, the user may be unsure of the next actions to take to purchase a product or sign up for a subscription.
A call-to-action button on your Page expands the choices for Facebook engagement beyond liking, sharing, and commenting.
For example, features a “Shop Now” button on the page to promote attention to their customer.
Conclusion
There are several methods to improve your social media presence, and other computations may be more appropriate for your social media goals.
With these tips, you should be able to navigate Facebook like an expert. If you’re still looking for ways to expand your other social channels, see our social media marketing package on improving social media interaction here!