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You’ve probably heard of Google’s page experience algorithm, but how do you optimise it? Because Google does not share much information on algorithm adjustments.

If you want to be at the top, you must, in essence, please both the algorithm and the customer’s experience.

Today, we will show you 5 ways to improve the web page experience.

Largest contentful paint / loading speed

The first of Google’s core web vitals is the largest contentful paint (LCP), which refers to the most essential and largest piece of content on a webpage.

LCP is measured using many critical criteria and adds to effective search engine optimization and greater organic Google results. 

A good LCP, like other user-centric Core Web Vitals, suggests a high-quality user experience. Google wants the largest picture or text block to render in less than 2.5 seconds, ensuring that your user stays on the site and reads the necessary content right away.

The common items measured in LCP are

  • Images
  • video poster pictures
  • background images
  • block-level text elements such as paragraph

If these elements are above the fold on your site, the slower they load, the slower your LCP.

You’ll need to compress your pictures and text files, cache some assets, and preload some of your components to address these issues.

First Interaction Delay / interaction

The second core web vitals is the delay between the first and second inputs (FID). That is the amount of time it takes for users to be able to engage with a clicked element, such as a link or button.

In Google’s suggestion, your FID should be less than 100 milliseconds. But first, let’s define what it implies.

Publishers should strive for the fastest possible website loading time, since this actively contributes to greater organic Google ranks and effective SEO. Users will begin to expect these fast-loading pages when Core Web Vitals like FID are added into Google’s algorithm.

Readers are undoubtedly aware of websites that keep users waiting long after they’ve clicked on an element to proceed to a new page, edit an item in a shopping cart.

How do you repair it? It will be determined by your unique website.

To understand how you’re performing and where you might improve, use tools like PageSpeed Insights.

This is some heavy web development. You should think about breaking up large processes, minifying JavaScript, and prioritising script loading so that users can see the most critical elements first.

Cumulative Layout Shift / animation

Finally, we have the third CWV, cumulative layout shift (CLS). It’s a measure of how much your webpage’s content layout moves around while the page is loading.

A layout shift also known as a session window occurs when one or more individual layout shifts occur in fast succession with less than one second between each shift and a maximum window duration of five seconds.

You’ve probably experienced this problem, too.

You’re waiting for a page to load fully and go to click on something only to find that another element loaded on the page and so pushed your desired element in another direction.

The CLS score is made up of two components: the impact fraction and the distance fraction. The impact percentage quantifies the influence of an unstable element (a moving element on screen) on what the user sees (the viewport).

The distance fraction is the second factor that influences CLS. This number indicates how far the element travels on the screen and how it affects the viewport. In our sample, the identical text element occupied around 55% of the screen.

To “pass” Google’s test, you must have a CLS score of 0.1. That is the most Google wants to see.

Any higher, and your pages will most certainly change quite a bit. A score of 0.25 is considered bad by Google.

If you have a WordPress site, you will most likely realise that the following aspects are causing your CLS:

  • Oversized Images and videos
  • Oversized ads and other embedded things
  • Animations and other forms of dynamic content
  • Unstyled text flashes

To limit the amount of shifting on-screen, adopt these guidelines as a general rule:

  • For effective rendering, provide sizes for items that enable sizing.
  • If you don’t know the actual dimensions of the parts, assign screen space to accommodate the largest potential piece.
  • Display dynamic content that may modify the rendering behind the fold (the first screen) or beneath the current viewport. The user will be unaffected if shifting happens.
  • To avoid layout shifting, ensure that your ad partners give all of the specifications you want.
  • Avoid using web fonts that alter the appearance of the page after it has been loaded.

Mobile Usability

Of course, Core Web Vitals aren’t the only things you should research in order to prepare your website for the Page Experience upgrade and you may consider mobile friendliness.

Mobile usability is defined by how it feels and acts rather than how it appears. In contrast to the usual desktop experience with a mouse and keyboard, people interact with the screen with their fingertips. This implies that mobile is more about how it feels than it is about how it appears.

Phone displays hold a lot less material than desktop and even laptop screens. As a result, screen size is a significant constraint for mobile devices.

Google will now evaluate every site based on its mobile-friendliness, particularly issues such as tiny font sizes and the usage of Flash media, which most mobile devices do not support.

There’s also the Page Experience report in Google Search Console to consider.

Use heatmap tool

Which portions of your page do people most frequently click on? What areas of your page are they reading and interacting with the most? What portions of your website are entirely ignored?

You have to run usability tests on your website if you want to optimize for the user. All you need is a tool that can help to track specific pages on your website, providing you with a summary of where distinct visitors have clicked and on what section of the screen. Probably Crazy Egg is the best tool for this. 

Simply insert a short line of code into the html of the page you want it to monitor, then relax. Crazy Egg captures a screenshot from a given URL, records all clicks on that page, and overlays a heat map on top of the screenshot. 

Every measured mouse click adds vital data to that single click, such as the referrer, country, device kind, and so on. They also provide maps other than heat maps, such as scroll, confetti, and overlay maps.

Marketers and business owners are more concerned with user experience since they want to rank pages at the top that are also the best for users. So you can utilise Crazy Egg to go back and change and tweak. This is a useful tool to utilise your website to improve the user experience.

Conclusion

This is a crucial way in the right direction, and the importance of user experience will only grow over time as the future Google algorithm upgrades through several modifications. And quite rightly so. Websites that everyone finds useful and user-friendly should be given high ranks and priority. Simply follow all of the best practices outlined in this post, and you’ll be ready to go whenever the Page Experience upgrade is released.

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