Introduction
Landing pages are an important part of internet marketing initiatives.
Almost one out of every ten visitors to a landing page will become a prospective buyer or lead.
An effective landing page turns visitors into leads while also satisfying them. Today, we’ll explore the 8 ways to improve your landing pages and how to use it to reach your business goals.
1. Single Action for each landing page
A website with several actions will confuse the user. Each navigation choice you offer dilutes their focus.
Therefore, do not provide users with a full-fledged online experience. You frequently paid to get them there, so keep them focused and on task.
Experiment with deleting website navigation components, superfluous form fields, or any other extraneous functionality.
You’d be amazed how much a basic design with more white space may lead to more conversions.
2. Fast loading speed
Since more people use mobile devices to access the internet, page load speed becomes highly relevant in terms of user experience.
Bounce rate is one of the metrics to determine whether a good user experience is. It determines the percentage of visitors that leave a webpage without performing an action, such as clicking on a link, filling out a form, or purchasing an item.
The faster your website loads, the lower your bounce rate and abandonment concerns will be.
3. Donʼt ask for information you don’t really need
Sure, there are five individuals in your office pounding on your door for an extra phone number, age, or bra size, but if it isn’t crucial to the information or product asked on your landing page, don’t risk frightening customers away.
Chances are, the extra information will be used sparingly.
Don’t ask for too much information from the user on the landing page. People, particularly those who work on the internet, are unwilling to devote so much time to filling out an application form.
4. Use testimonials
People like to hear that your products and services have been used by other people or businesses.
In your landing page, try adding more customer testimonials, logos, partner logos, a customer quote, a customer case study, or other kinds of social proof. You will have an advantage over the competition if you can persuade your customers to make a video testimonial.
Sometimes putting a phone number or a physical address is all it takes for potential clients to know that you are running a real business and that they will not be cheated.
5. Put yourself into customer’s shoes
Consider going down a crowded city street. When you look at the newspaper vending machine, you notice a large black headline. If it piques your interest, you might pause, bend over, and read it for a while.
If it’s very nice, you might pull a dollar from your pocket and pay for it. In contrast, if it’s just a massive page of little writing with no discernible purpose, you wouldn’t even pause.
Try incorporating keywords from ads in your landing page content. Try to learn where your target market hangs out online and align your messaging with your landing page experience.
Make the headline clear, visible, and in a prominent location on the page.
6. Create a very clear offer
Having a very clear offer in your landing page can help the customer to understand your business instantly.
Consider how you might make the consumer feel good while you are first designing your optimization approach. You want them to feel educated, valued, motivated, and enthusiastic.
Try other headlines and call-to-action copy that is more similar to the language your visitors use to express what they’re looking for.
Don’t underestimate the importance of a compelling headline or value proposition to your bottom line.
Consider employing lengthy form text to persuade potential clients that your product genuinely outperforms the competition.
7. Use a simple CTA button
The reader should not be stressed or confused by a call-to-action button. Make your offer as clear, simple, and straightforward as possible.
Companies avoid using jargon or making complicated proposals. Among the phrases are:
- Register Now
- Now Available for Download
- Request a Free Consultation
8. A/B testing
Landing page optimization detects possible issues with the design or operation of a landing page and employs controlled experiments, or A/B testing, to try out modifications to the page and assess the effect on the page’s conversion rate.
Consider doing an A/B split test to see how it affects your landing page conversion rate.
Most campaigns are targeted at a certain user demographic or sector. As a result, it is a good idea to experiment with different pictures that elicit diverse emotional responses.
Conclusion
To properly optimise your landing page, you’ll need a landing page optimization tool that allows you to make changes to your landing pages and test those changes to see how effective they are in improving conversion rates.
Remember that basing your website design adjustments on genuine user data may increase conversion rates dramatically. Learn more about the website design & development if you need an expert to assist you.
