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Google Ads is a complicated platform with a plethora of possibilities. In the wild west of sponsored eCommerce marketing, not understanding what data to submit to Google to execute successful ad campaigns might lead to you blowing your marketing cash on the fly.

Testing and optimization are the keys to growing revenue with Google Ads. But where to begin? Whether you are a novice business owner or a seasoned advertising, there are 6 Google Ads hacks that you should incorporate into your optimization plan.

1. Select and keep the best keywords

Careful keyword selection, along with appropriate page content, may result in higher quality leads and sales.

Keyword matching assists Google in determining how relevant a search term is to your ad and hence displays your ad effectively.

Long-tail keywords should be tested and added to ensure that you are getting more targeted traffic that is more likely to convert. You have less competition and a better chance of converting with the addition of long-tail keywords.

2. Landing page with relevant keywords

Observing consumer behaviour is the key to success. If you understand how to evaluate Google AdWords and Google Analytics data, you will be able to predict what customers want and supply appropriately. 

If you’re receiving a great CPC rate for your budget but no conversions, you should check your URLs to make sure they’re relevant to your advertisements, search, and target demographic.

The data is available to assist you in reacting quickly: update your photographs, test a fresh product page catchline, highlight comforting components. Everything should be tested and only what works should be kept.

Increasing the relevancy of your landing page will result in higher Quality Scores. This will ultimately save you money.

3. Calculate your ROAS

Google AdWords allows you to assess the return on investment for each pound spent on a campaign. 

A positive ROAS (return on ads spend) allows you to manage your budget in an entirely new approach. By analysing the outcomes of your campaigns, you may determine where your margins are highest and which optimisations to implement for better results. 

Your ROAS will be affected by metrics below:

  • click through rate (CTR)
  • conversion rate
  • cost per click
  • quality score

4. Use remarketing

You’ve probably observed that when browsing, you come across advertising banners displaying deals you’ve seen on other sites. This is known as remarketing, and it is a method that Google has been perfecting over the last few years. 

Retargeting ads enable your company to offer tailored adverts to visitors who visited your website but did not complete a conversion such as purchasing an item.

You need to learn how Google remarketing works before implementing your next marketing strategy. You may instantly broadcast personalised adverts to recent visitors using Google Dynamic Ads, which is linked to your Google Shopping feed.

5. Data analysis

The performance of your DIY organic campaigns, keywords, and locations will offer you a wealth of data. Your SEO results will help to lead you in the proper way.

A solid strategy incorporates both SEO and PPC. It is the foundation for the success of an online store.

The first step in analysing account data is to ensure that your account is working properly. After all, you need performance data to analyse performance data. We would look at Impressions, Clicks, and CTR to ensure that your account is functioning normally.

We recommend looking at CPC, CPA, and budget-focused Google Ads analytics to see if your money is being wisely spent.

6. Optimise your Ad extensions

You may optimise for more clicks by activating ad extensions at the account, campaign, and/or ad group level. 

You may improve the overall user experience of your advertising while also improving sales by emphasising deals, items, or essential brand information with sitelink, callout, and review extensions, as well as structured snippets.

Remember that installing extensions will not provide you with impressions. That is merely the first step in implementing effective Ad Extension strategies. 

For the best results, you must constantly evaluate the coverage of your ad extensions. You may examine the ad extensions’ performance. Discover what works best for your business by studying what increases CTR or enhances conversion.

Conclusion

Here are six Google Ads strategies to help you boost sales and enhance your performance starting now. Finally, without excellent optimization that helps stretch budgets while growing sales, you’re squandering your money. 

Furthermore, as your business grows and you gain expertise, you will want to add additional campaigns with narrower segmentation and targeting. This will finally make optimization more relevant and assist you in developing a larger and better revenue stream.

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