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Local SEO has played a significant role in today’s SEO process. When your content is localised, it is tied to the local and connects with others who reside in the same city and area. While this is not always the case with more complicated issues, it is the basic principle.

It provides up a plethora of new opportunities when expanding into other markets. Most businesses employ this strategy to reach out to unexplored markets.

Creating a solid basis for your local campaign may be a significant first step for your company. Spend enough time researching local keywords to make the most of it. Here are seven tips for improving local search engine rankings and cultivating a local audience.

1. Google My Business Optimization

Google My Business has grown to play a critical role in local search. Google My Business is an outstanding tool for helping your business satisfy Google’s demands because Google willingly supports, validates, and shares its own material.

If Google can authenticate your business, the search engine may reward you with a coveted sidebar spot in Google’s local search.

When you enter all of the requested information in your Google My Business account dashboard, it will be added to your Business Profile, appearing in Google Search local results, the Google Search Knowledge Panel, and Google Maps.

You may have to ensure that your Google My Business is optimised by

  • Provide up-to-date and accurate information
  • Include your logo, business hours, accepted payment methods, the product or service you provide, and plenty of photographs.
  • Encourage your consumers to leave online reviews for your company.
  • Respond honestly to consumer reviews.

2. Optimize your local keywords

Every time you create new content or article, you should optimise it for search engines by incorporating high-volume keywords into the URL, title, header, meta description, and body. If you’re stuck on geo-targeted content ideas, consider emphasising customer success stories and case studies.

Google’s Keyword Planner allows you to filter keyword searches by area to get an overview of the most popular search phrases in a certain region. 

You may use this to get a list of locally relevant keywords to target. Once you have them, include them in your site’s meta text, copy, and URLs.

3. Add location information on the website

Add location to the website if you have more than one physical location. This is a great improvement to the local SEO and readers may find your name, address, phone number, business hours, unique store descriptions, parking /transit information, specials, and customer feedback on the website.

If you simply have one location, you must create an “About Us” page that focuses on local, relevant content. Be careful when you have many locations since you must provide distinct information for each location.

4. Take Advantage of Online Business Directories

Adding your company’s name, address, and phone number to these directories can not only increase exposure but will also assist your local SEO.

Misspellings, abbreviations, a lack of a suite number, or an erroneous phone number can all be problems.

If Google cannot decide which information about your company is correct, it may not display your company in search results at all.

5. Get Backlinks

Backlinks leading to your site are referred to as link signals. It is critical to obtain links in order to improve your local SEO, but the quality of such links is also critical.

Here are some pointers for obtaining high-quality backlinks:

  • Create high-quality content for your website so that people will want to connect to it.
  • Guest blog on well-known websites with high domain authority.
  • Engage with local influencers via social media or email to encourage them to link back to you.

6. Create local content

Google is becoming intelligent, which implies that content providers may now write more for people and less for search engines. 

While blogging about wide issues can draw a large audience, it is often more vital to narrow your emphasis and write about local or industry news to attract a local audience.

Promote local industry meetings, news, employees, and other informative information on your blog to become the local expert for your sector. Consider top-of-funnel content that goes beyond what your company offers.

7. Ensure your website is mobile-friendly

According to a 2018 Stone Temple analysis that looked at 2017 mobile vs. desktop statistics, the move to mobile is happening quicker than projected.

People will use your site in a mobile context to seek up reviews, locate directions to your location, and search for contact information, among other things. In fact, mobile “near me” searches have surged by 250 percent since 2017.

Make your website mobile-friendly for your prospects and clients. Make sure your website loads swiftly and efficiently. Use larger, easier-to-read typefaces.

Conclusion

SEO evolves at a quick pace. You never know when Google may add new features to its SERPs for local queries, but these changes are inevitable.

If you have a storefront or service area, local SEO will assist your audience find you when they search online. We hope you find this information useful in your quest for online brand recognition and authority.

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